in Dress, Style

DUD LAGOS (Denim Unusual by Duke) is a Denim-inspired ready-to-wear fashion label whose signature is using Denim in usual ways to make African-inspired fashion pieces.

This collection titled “Something Christmassy” puts a whole new dimension to the timeless top and wrapper ensemble by redefining it this one more time using denim.

The brand merged the versatility, Adaptability and Uniqueness of various materials including lace, denim, Ankara and even accents like tassels and mat-weaving to enhance each piece.

The concept of top and modern faux-wrapper/skirt wrapper (wrapper is called “iro” in Yoruba) can be rocked by all ages and cultural divides. The denim component also makes it hip and not occasion-restrictive.

This Christmas, the brand is providing the African woman with pieces that cater for the need to slay effortlessly this season and mood in a daring, sexy and absolutely distinct way!

MUSE: Cynthia Akinsola @deydhayor
PHOTOGRAPHY: Jide Kolawole @jidekola
MAKEUP: Esther Anthony @miss_esther_anthony
STYLING: Ife Kolawole @ifekola
CREATIVE DIRECTION: Tope Adenola @tope_horpload

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