It was a fun and insightful masterclass with attendees ready to soak in the knowledge tried and proved successfully by speakers and panelists at the dedicated to digital; Beauty Edition, which took place on the 22nd of July at Eyowo in Ikeja GRA, Lagos.
This edition was designed for SMEs, young graduates, owners of small and medium businesses, aspiring digital entrepreneurs and media managers within corporate bodies who are interested in building a strong beauty brand in the digital space.
Facilitated by beauty enthusiast Nowe Isibor, the event saw renowned digital beauty experts like Dimma Umeh and Kehinde Smith of My Extensionz, who shared their knowledge on how they have grown their brand using digital platforms and digital tools to keep their audience engaged. It was a fantastic opportunity for attendees, who learnt, had access to discuss and get tips to grow their brands. Online educator and author of ‘Find Your Gold” Stephanie Obi, educated the audience on ways to discover and maximize their true potential.
Attendees had the opportunity to mingle and network during the break which was catered by Krispy Kreme with doughnuts and champagne by Haute Couture which kept flowing.
There were giveaways from skincare products by Oriki, Hairfinity products, BNatural Spa vouchers, Mose store goody bag and Find Your Gold book during the sessions as attendees had to put to test knowledge gained from the speakers during the masterclass.
The masterclass ended with a panel advising and answering questions from attendees on ways digital platforms has helped their brands and their digital journey. The panel consisted of Communication’s expert; Liz Osho, TV Personality; Idia Aisien, Beauty expert; Ezinne Alfa and Vlogger; Tuke Morgan.
Goody bags for attendees were sponsored by BlackOpal Nigeria, The Beauty Precinct, Kuddy Cosmetics and My Extensionz.
Media partners at the masterclass were Guardian Life, Schick Magazine, the blogger Point, AsoEbiBella, Business Day, StyleMeAfrica, Glam Brand Agency and Genevieve Magazine.
More Dedicated to Digital sessions will be taking place across the continent and beyond in future years.